The main reason for using web analytics is because it gives you a very good indication of your website’s visitor behaviour; how many visitors you get a day, the average time that visitor spends on your website, how many genuine visitors you get and how many of those visitors revisit your site at a later date.
Probably the most important advantage of using a web analytic is to observe your visitors buying trend. It allows you to observe what visitors have viewed and whether or not they have purchased one of your products/services.
There is no question that web analytics will no doubt help your online business and help you take the required actions that will ultimately lead to generating better traffic to your website. More traffic means a greater chance of making money regardless of what you are selling or promoting.
Learning about and observing your customers’ buying behaviour can be the difference between making a profit and a loss!
Web analytics can help give you a better idea on where you are possibly going wrong. Once you know that, you can start planning and designing changes and alterations to your website and how to go about making these changes. Once the changes are made, you can use your web analytics tool again to review how the changes have affected traffic to your website and whether visitor behaviour has changed.
If the outcome of the changes aren’t desirable then other changes can be made until you do reach your target goal.
Web analytics have proven to be highly useful when it comes to creating and managing your landing page, if you have one. It will show the percentage of conversion. You can learn more about landing pages and their importance for your business here.