Twitter can be a very useful tool when it comes to marketing your business, especially when you use it to its full potential. You can’t overlook the advantages of using social networks, instead, you should take full advantage and utilize it to your benefit.
It is important, of course, to get people’s attention on Twitter and make them want to become your follower.
- Firstly, you should direct people who already know you and know your business to your twitter account.
- Add your Twitter URL to your email signature.
- If you are a member of other social networks like Facebook for example, make sure you have a link to your Twitter account on the page so that people who are familiar with your business know where to find you on twitter.
- The same with having a blog or a website; add your twitter information where it can be found.
Now that you have people visiting your twitter page, you want to make sure that they actually hit the follow button. Ensure that your tweets are interesting and that they consist of useful information that your target audience will find useful. If the content of your tweets are not valuable to them, chances are that they will click the (x) button and never think to look you up on Twitter again, so you need to put some thought into what you tweet about and the way you deliver your tweets.
What other tricks can you use to get people to follow you? Well one of the key strategies you can use to increase followers is to follow people who you believe are interested in your products/services or have a common interest. When the people you follow notice you’re following them, that’s a form of marketing in itself because you’re reaching out to potential customers by letting them know you exist. This way people are more likely to follow you back and more likely to check out what your business is about!
So where can you find these people who would be interested in following you? There are a number of twitter tools and web based applications that you can use to ensure you get the most out of using twitter. The following is a list or useful applications that are available for you to use.
- Who Follows Whom
Again, to maintain your followers, it’s important that you keep them interested. Let them know of any offers/discounts your business is offering. To gain their trust, it’s good to be friendly and helpful. It’s not all about trying to sell things to your followers, it’s important that you build a relationship where there is mutual trust. For example, your tweets shouldn’t merely be promotion tweets your business, instead take breaks where you tweet a joke, a quote or give advice, this way you will seem more human and followers are more likely to be able to relate to you and trust you. Once trust is achieved, your followers will be more likely to listen to suggest to them.