“Social Media: The Good, The Bad & The Indefensible’ with Paul Smith from Citypress
A look at how social media has changed lives, created movements, built brands, destroyed reputations and changed the face of media consumption and delivery forever. The internet has always been a social tool but the last few years, social media has had an impact on everything from our notion of fame to our pursuit of democracy. The biggest threat social media faces is its users. Do we deserve the communications powers these platforms give us or are we following a well-trodden cycle which will ultimately turn users and brands away?
Paul says, “I want to focus on why social media is fantastic — it literally changed my life 7 years ago — but how predictable human behaviour is fast turning everything online into a conflict. This affects marketing campaigns, alters how we approach crisis management and makes the next generation shape their own comms platforms as we all rush to these.”
Paul Smith is Content Director at Citypress, the largest independent PR consultancy in the UK outside of London. A former political journalist, he abandoned newspapers 14 years ago to pursue a career in PR. Having worked across a number of disciplines he now specialises in content, social media, crisis management and media training. Paul also blogs and writes for leading marketing magazine The Drum. He both loves and hates how social media has changed his working life.
- Hosted by David Edmundson-Bird (MMU)
- Film and Direction by Imran Farooq (MMC Learning)
- Digital Content Publishing by Firas Al-Khaffaf (Connect Wisdom)
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