“Digital Marketing Masterclass: Trends in Social Commerce 2012” with Philip Coen at Manchester Metropolitan University
- Hosted by David Edmundson-Bird (MMU)
- Film and Direction by Imran Farooq (MMC Learning)
- Digital Content Publishing by Firas Al-Khaffaf (Connect Wisdom)
In this presentation, Philip Coen looks at the move from Search to Discovery, as shoppers share and crowdsource their shopping decisions. Brands are increasing their presence on Google+ and Facebook, but are they delivering the right experience. What are the key drivers for success? When should we ask a shopper to like a brand? What is SoLoMo? Join us as we answer these questions and more during a lively look at how Social Commerce will develop in 2012.
Philip Coen is a leading practitioner of Social Commerce helping brands and agencies develop their strategy within this nascent field. With a career spanning technology, media and marketing, he is a keen trend watcher. In the 1990’s, as an Internet Business Strategist, he worked with leading brands to develop their early strategic frameworks for harnessing the commercial potential of the Internet. Later In 2001, he launched the first wireless hotspots in the U.K and is recognised as one of the early pioneers of Wi-Fi and Bluetooth in Europe.
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